This collaborative shoot took place in the backdrop of a post-naval facility and also, inside the studio of furniture designer, William Stranger. The Echo and Air pieces were selected from their SS17 collection. This photo series captured the quiet, focused energy intrinsic of the designers. Both designers gravitate toward subtle but impactful designs and emphasizing materials, unexpected details, and a commitment to sustainability. Inspired by the natural world, the otherworld, and the man-made world, the collaboration teeters between the conceptual and the functional, the industrial and the ethereal, the strange and the beautiful.
Echo + Air was founded in 2013, Echo and Air is a women's apparel line created by Jordana Howard. Existing between the parallels of this world and the next, Echo and Air unfolds a complex visual story through drape, silhouette, and mood. Designed and made in Los Angeles, the company implements ethical and local production, as well as sustainable materials and practices. Check out their SS17 Collection HERE
Stranger Furniture is a design-build studio based in Pasadena, California. Designer, William Stranger has been making furniture since 1987. Influenced by the basic structure of trees, his work celebrates the imperfections in wood and uses them as design opportunities, rather than eliminating them for a uniform appearance. Striving to impact the environment as little as possible, the company’s primary source of material is timber from local urban salvage. Check out their website HERE
Please note that this post is indeed an advertisement, however both Echo + Air as well as Stranger Furniture are brands that fit Florum Fashion Magazine's eco criteria and our green ethics.