The preparation for my first SXSW in Austin

South by Southwest is something that I have wanted to attend for years in Austin, Texas. However unfortunately for me, it was never the right time to attend (as I never just wanted to go for one weekend, I wanted to go to the entire event). However I am happy to say that the lack of time that was an issue, is no longer. Soo I am super excited to say a big HELLO to, lovely SXSW 2018.

From Music to Film to Technology and Health, I already know that SXSW will be unlike any festival that I have experienced. I am literally esatic to attend talks on sustainable fashion, clean beauty, check out the WWD lounge, take a look at what the pintrest house is, even listen to a fireside chat with Rachel Zoe (take in mind all that is just the first weekenD). The mid week is full of movie premieres, events, panels, while the second weekend is full of some amazing music, experiences and performances. 

With so much to do over SXSW, I don't want to feel at a loss in what to wear. One of my favorite ways to prepare for an event, is with a mood board. Sometimes my mood boards are created with inspirational outfits, however the mood board I made for SXSW is done with all pieces that I will be wearing during the festival. Knowing that I am going to be doing a lot of walking and also just how weird the weather can be in Austin, I found my looks to have a lot of variety (so when I wake up, I can dress according to the weather)!

As you can see my mood board for SXSW has alot of blues, blacks, & greys with a splash of white and turquoise. My shoe selection is all very low heeled, and both supportive and comfortable. You might notice that I plan on wearing a lot of skirts and pants, and the reason why? So that I can easily pair them with the organic bamboo t shirts I designed that are launching from Florum Magazine (during SXSW)! UMMMM YESSSS.... I did just say that this includes the first ever sneak peak into MY DESIGNS for Florum's first ever collection!

My shoes selection for the duration of the festival, came down to four different yet comfortable selections. All four of my selections were purchased off online consignment store The Real Real. I absolutely love that the Real Real gives the perfect opportunity to purchase luxury high end designer items in a sustainable way that closes the waste of the fashion industry. 

• Isabel Marant Wedge Sneakers
  •  originally $600
  •  purchased for $195 from The Real Real
  • click HERE to browse more Isabel Marant shoes on The Real Real

• See by Chloé Tassel wedges
  • originally $355
  • purchased for $87 from The Real Real
  • click HERE to browse luxury consignment from See by Chloé

• Laurence Dacade Suede Slingback Booties
  • originally $750
  • purchased for $95 from The Real Real
  • click HERE to browse more Laurence Dacade shoes

•  Schutz Cage Platform Wedges
  • originally $220
  • purchased for $57 from The Real Real
  • click HERE to browse more Schutz shoes

Besides thinking about what I will be wearing, the other part of my planning has become full of events. There is seriously SOOO much going on, way to many things I want to attend! Below you'll find a few of my must attend events during South by Southwest (be sure to check back as I will add more events and parties)!

10 minute Guided Meditation with Headspace

MAR 9, 2018 | 10:30AM – 10:40AM

FAIRMONT

Fit + Fuel Station by Herbalife Nutrition

MAR 9, 2018 | 9:00AM – 5:30PM

307 E 2ND ST LOT

WWD Interactive Style Lounge

MAR 9, 2018 | 11:00AM – 6:00PM

FOUR SEASONS - SAN JACINTO

CNN’s Jake Tapper in Conversation with Bernie Sanders

MAR 9, 2018 | 12:30PM – 1:30PM

AUSTIN CONVENTION CENTER - BALLROOM D

Sustainability or Bust: The Future of Brands

MAR 9, 2018 | 12:30PM – 1:30PM

FOUR SEASONS - BALLROOM CD

Wanderlust Yoga by VEGA power

MAR 9, 2018 | 3:30PM  & MAR 10, 2018 | 8:00AM

CLIVE BAR - 609 Davis Street RSVP HERE

Adaptability in Fashion's Changing Landscape (with Rachel Zoe)

MAR 9, 2018 | 3:30PM – 4:30PM

AUSTIN CONVENTION CENTER - BALLROOM EFG

The Future of Capitalism and Everything Else (with Whole Foods John Mackey)

MAR 9, 2018 | 5:00PM – 6:00PM

HILTON AUSTIN DOWNTOWN - SALON C

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SXSW Wellness Expo 

MAR 10-11, 2018

PALMER EVENTS CENTER

Pinterest House

MAR 10, 2018 | 10AM-12AM & MAR 11, 2018 | 10AM-5PM

CONTAINER BAR - 90 Rainey Street RSVP HERE

Kendra Scott Coffee Breaks

MAR 10, 2018 | 11:00AM – 12:00PM

FOUR SEASONS

Informal & Candid Conversation with Female Leaders in TV (including Dakota Fanning)

MAR 10, 2018 | 2:00PM – 3:00PM

AUSTIN CONVENTION CENTER - ROOM 16AB

Better Together: Cult Brand Collaborations

MAR 10, 2018 | 3:30PM – 4:30PM

FAIRMONT - CONGRESSIONAL B

Sustainability and Ethics in Fashion Technology

MAR 10, 2018 | 3:30PM – 4:30PM

FOUR SEASONS - BALLROOM CD

The Role of the Micro-Influencer (Kandice Hansen of Revolve)

MAR 10, 2018 | 3:30PM – 4:30PM

FOUR SEASONS - SAN JACINTO

The Awesomest Journalism Party. Ever. VIII.

MAR 10, 2018 | 6PM-9PM

SHINERS SALOON - 422 Congress Avenue RSVP HERE

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Influencers Are the Next Generation of Retailers (Tracy Sun of Poshmark)

MAR 11, 2018 | 12:30PM – 1:30PM

FOUR SEASONS - BALLROOM CD

TECHCRUNCH PARTY feat Autograf

MAR 11, 2018 | 1PM – 4PM

SIDEWINDER - 715 RED RIVER RSVP HERE

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WEED THE PEOPLE a film by Abby Epstein

MAR 12, 2018 | 6:30PM & March 14, 2018 | 4:45PM

ALAMO DRAFTHOUSE

Beauty as a Force for Change

MAR 12, 2018 | 5:00PM – 6:00PM

WESTIN AUSTIN DOWNTOWN - CONTINENTAL 3

Create the World You Want to Live In (Karlie Kloss is on the panel)

MAR 12, 2018 | 5:00PM – 6:00PM

AUSTIN CONVENTION CENTER - BALLROOM EFG

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Next-Gen Content Marketing: Reaching Digital Natives

MAR 14, 2018 | 2:00PM – 3:00PM

FAIRMONT - CONGRESSIONAL C

xoxo Noelle Lynne

Founder & Editor of Florum Fashion

Please note that this post contains affiliate links, however like any products or places we feature on Florum. We fully stand behind the brands and companies we represent, and The Real Real is a wonderful example of sustainable luxury!